To educate Americans on how saving money can also save the planet,
Whole Foods Market and Bosch Home Appliances, a 2009 Energy Star
Partner of the Year, have joined forces with a 30-day
call-to-action campaign to remind Americans that environmental
responsibility can go hand in hand with economic recovery.
The program, called “Make a Green Change,” is part of the U.S.
Department of Energy's national Energy Star “Make a Cool Change”effort. During the month of April, Whole Foods will turn its stores
into Earth Month Action Centers. Customers and members of the
community are encouraged to take home a free Make a Green Change:
30 Ways in 30 Days calendar, which was created to encourage one
lifestyle change per day during Earth Month that can save money and
better protect the environment for the whole year and beyond.
"Supporting smart environmental practices has been part of our core
values since we opened our doors nearly 30 years ago,” said Michael
Besancon, Whole Foods senior global VP of purchasing, distribution
and marketing. “We feel most of our customers share that passion,
too. This simple, personal-steps approach to a complex, global
issue will further educate and empower people who want to set
positive change into motion. Even seemingly slight decisions can
have a big impact on the environment."
The calendar, which Whole Foods advises shoppers to hang on the
refrigerator -- as it’s the centerpiece of the kitchen -- reminds
customers to visit Whole Foods’ Web site to learn all about
refrigerator recycling. It also features an Energy Star savings
calculator to show how much their fridge costs to run compared with
an Energy Star model. Consumers can also enter to win a variety of
earth-friendly prizes.
Whole Foods Market's “Recycle Your Old Refrigerator” sweepstakes
provides a chance to win one of 11 Bosch Evolution refrigerators
stuffed with natural and organic foods hand-picked by the grocer.
There’s also an Earth Month trivia game in which families can learn
how to make responsible, healthy changes to their daily routines
and test their green knowledge.
According to Whole Foods, Bosch was a natural fit for the grand
prize because it’s the only U.S. manufacturer to feature the Energy
Star qualification on all its product models in every major
appliance category the program rates.
Austin, Texas-based Whole Foods operates more than 275 stores in
the United States, Canada, and the United Kingdom.
Source:
Progressive Grocer
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